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From The New York Times:

If you like social networks and video games, a new product that mashes the two together could help exercise your brain while keeping it entertained online.

On Wednesday, Posit Science, a company specializing in games that are designed to exercise the brain, introduced Brain Odyssey, a social online game that is meant to help the brains of baby boomers. The company says its site uses “clinically proven” neuroscience research to improve cognitive performance.

The game takes place in a series of virtual cities and encourages users to explore and engage with a number of brain training exercises while plodding through a series of challenges online.

Dr. Michael Merzenich, co-founder and chief scientific officer of Posit Science, said in a telephone interview that the company had taken years of research associated with the brain, video games and technology and applied it to this online world.

Citing past research, Dr. Merzenich said that playing the game could help exercise areas of the brain associated with memory retention, and improve the speed and accuracy of the brain’s ability to process visuals.

Keep reading.

Play Brain Odyssey here.

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